The Hours

I draw everything by hand, start to finish.

I test prints and redo what needs fixing.
I don’t move forward just to stay on schedule.

When a design is ready, I take it to a local screen printing shop in El Paso.
I don’t cut corners. I don’t outsource.

The garments are heavyweight.
The cotton is real.
The ink is meant to wear in, not out.

Every decision is intentional.

The Graphics

My graphics usually come from something real. For me, a lot of it ties back to addiction and the things that come with it. Struggle, control, relapse, restraint. I don’t spell that out while I’m drawing, but it’s there in the lines whether I intend it or not.

Some pieces change a lot along the way. Others don’t. I let the work take the shape it needs to take instead of forcing it into an explanation.

When a design is finished, I move on. Once it’s out in the world, it stops being mine. People bring their own experiences to it, and it can mean something different to each person.

That’s the process. Do the work, be honest about where it comes from, and let it live on its own.

The Fabric

Once the artwork is finished, it needs a canvas that can hold it.

We use Los Angeles Apparel.

Heavy cotton, made in the U.S., with real structure and weight.

I grew up wearing thin shirts that twisted, shrank, and fell apart after a few washes. I still run into them every time I order from modern streetwear brands, and it’s always disappointing.

These are built to last, both in fit and in feel.

The goal is simple. A shirt that holds its shape, wears in over time, and still feels right years down the line. Something you keep reaching for, not something you replace.

Printed Local. Not outsourced.

DTG printing is a disgrace to the industry.

It exists because it’s fast and cheap, not because it’s good. No setup. No skill. No standards. Five washes in, the print is already bending, fading, and breaking down. Not wearing in. Just giving up.

And it’s not just DTG. It’s everything now.

Clothes are thinner. Furniture is hollow. Appliances are built to fail. Houses are framed with soft farmed lumber and wrapped in paper walls. Shortcuts everywhere. The goal isn’t longevity anymore, it’s margin. Get it out fast. Replace it later.

That mindset crept into apparel and stuck.

I still run into it every time I order from a streetwear brand. Shirts that twist. Prints that feel like plastic. Ink that sits on top of the fabric and never really bonds. They look fine on day one and feel wrong by week three.

I could print these same graphics with DTG for pennies on the dollar. That’s what most brands do. It’s efficient. It’s scalable. It’s disposable.

There’s a reason real screen printing costs more.

It takes time. It takes experience. It takes knowing pressure, ink, mesh, and cure. When it’s done right, the print sinks into the fabric. It softens over time. It becomes part of the shirt instead of something glued onto it.

Screen printed shirts don’t last a season. They last years. They get better the longer you own them. They don’t chase trends because they’re built to outlive them.

Every shirt is screen printed by hand locally. I spend around $13 per shirt because that’s the cost of doing it right. Not the fastest way. Not the cheapest way. The right way.

Cheap is everywhere.
Fast is everywhere.

Things that hold up are rare for a reason.

A shirt should feel lived in.
It should hold its shape.
It should still feel right years down the line.

Transparency

Blank
$14
Heavyweight. Holds shape. Built to last.
Screen Print
$12–$13
Printed locally in Texas. Real ink. Burned screens. Properly cured.
Neck Tag / Inside Mark
$1–$2
Packaging, Mailer, Label
$2–$4
Shipping
$4–$7 depending on destination.
That puts the total landed cost around $33–$40 per shirt.
I sell them for $40.
This does not include:
  • Marketing
  • Website costs
  • Drawing tools
  • Equipment
  • Time designing
  • Time printing
  • Time packing
  • Time filming
  • Time posting
  • Payment processing fees
  • Mistakes, misprints, reprints, and samples
  • There’s no hidden margin here. This is what it costs to make something real, in small batches, by hand, with care.
  • Thanks for being here.