Our Process

Everything starts with drawing. I sit down, put the time in, and stay with it until it feels finished. Not perfect, just honest. The work usually comes from something real. For me, a lot of it ties back to addiction and the things that come with it. Struggle, control, relapse, restraint. I don’t spell that out while I’m drawing, but it’s there in the lines whether I intend it or not. Some pieces change a lot along the way. Others don’t. I let the work take the shape it needs to take instead of forcing it into an explanation. When a design is finished, I move on. Once it’s out in the world, it stops being mine. People bring their own experiences to it, and it can mean something different to each person. That’s the process. Do the work, be honest about where it comes from, and let it live on its own.

The Graphics

Everything starts with drawing. I sit down, put the time in, and stay with it until it feels finished. Not perfect, just honest. The work usually comes from something real. For me, a lot of it ties back to addiction and the things that come with it. Struggle, control, relapse, restraint. I don’t spell that out while I’m drawing, but it’s there in the lines whether I intend it or not. Some pieces change a lot along the way. Others don’t. I let the work take the shape it needs to take instead of forcing it into an explanation. When a design is finished, I move on. Once it’s out in the world, it stops being mine. People bring their own experiences to it, and it can mean something different to each person. That’s the process. Do the work, be honest about where it comes from, and let it live on its own.

The Fabric Matters

Once the artwork is finished, it needs a canvas that can hold it.

We use Los Angeles Apparel because the quality is there. Heavy cotton, made in the U.S., with real structure and weight. The kind of blanks that don’t feel disposable the moment you put them on.

I never wanted to sell thin shirts that twist, shrink, or fall apart after a few washes. I grew up wearing those and always hated how they felt. These are built to last, both in fit and in feel.

The goal is simple. A shirt that holds its shape, wears in over time, and still feels right years down the line. Something you keep reaching for, not something you replace.

Printed Local. Not outsourced.

Mass-production print shops all feel the same. Thin ink, plastic graphics, colors that fade fast, and shirts that feel disposable. We don’t do that. Our shirts are printed locally here in Texas by people who actually care about the craft. They understand weight, ink, pressure, and cure time. The print sits into the fabric, not on top of it. It wears in naturally. It softens over time. It doesn’t peel, flake, or crack apart. It becomes part of the shirt. Printing local means we know exactly who is making our work. It keeps money in our community and supports small shops instead of massive factories pushing volume. A shirt should feel lived in. It should hold up. It should still feel right years down the line.

Transparency

Blank: ~$14 Heavyweight. Holds shape. Built to last. Screen Print: ~$12–$13 Printed locally in Texas. Real ink. Burned screens. Properly cured. Neck Tag / Inside Mark: ~$1–$2 Packaging, Mailer, Label: ~$2–$4 Shipping: ~$4–$7 depending on destination. That puts the total landed cost around $33–$40 per shirt. I sell them for $40. This does not include: Website costs Drawing tools Equipment Time designing Time printing Time packing Time filming Time posting Payment processing fees Mistakes, misprints, reprints, and samples There’s no hidden margin here. This is what it costs to make something real, in small batches, by hand, with care. Thanks for being here.