The Hours

i draw everything by hand. start to finish.

i test prints and redo what needs fixing.
nothing moves forward just to hit a date.

when it’s ready, it goes to a local screen printer in el paso.

heavyweight garments. real cotton.
ink that breaks in over time.

every piece is intentional.

The Graphics

most of my graphics come from something real. a lot of it comes from addiction. something that was part of my childhood and still got the best of me later in life.

i’m not trying to explain that while i’m drawing, but it shows up anyway.

some pieces change a lot. some don’t.
i let them land where they land instead of forcing a meaning.

once it’s done, i’m onto the next.
when it’s out, it’s not mine anymore.

people take what they take from it.

The Fabric

once the artwork is finished, it needs something solid to sit on.

we use los angeles apparel. heavy cotton, made in the u.s., with real weight to it.

i grew up wearing thin shirts that twist, shrink, and fall apart after a few washes. still run into that now with a lot of brands.

these hold their shape. they feel right from the start and get better over time.

the goal is simple. something you keep wearing for years, not something you replace.

Printed Local. Not outsourced.

dtg printing is everywhere now. fast, cheap, easy to scale.

it’s not built to last. prints fade early, crack, lose their shape. not wearing in, just wearing out.

and it’s not just printing. everything is like that now.

clothes are thinner. things are made to be replaced. speed over quality.

that mindset made its way into apparel and stuck.

i still run into it all the time. shirts that twist. prints that feel like plastic. ink that just sits on top of the fabric.

we don’t do that.

everything is printed in house. just me and my wife. every piece.

it takes longer. it costs more. but the print actually bonds with the fabric. it holds up. it wears in the way it should.

these aren’t made to last a couple months. they’re made to stay in rotation for years.

the goal is simple.

something that holds its shape.
something that feels right every time you put it on.
something you don’t have to replace.

Transparency

Blank
$14
heavyweight. holds shape. built to last.
Printing
~$8–$12
done in house. just me and my wife. real ink, properly cured.
Packaging, mailer, label
$2–$4
Shipping
$4–$7 depending on destination
that puts the real cost around $28–$35 per shirt.
they’re $43.
that gap isn’t profit the way people think.
it covers everything around it:
marketing
website
equipment
ink, supplies, maintenance
time designing
time printing
time packing
time filming
time posting
payment processing fees
mistakes, misprints, reprints, samples
this is what it actually costs to make something in small batches, by hand, without cutting corners.
appreciate you being here.