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Honestly, it's not humble. It's downright cocky. But why wouldn't you want your clothing brand to have a lot of shit to brag about?

When someone actually does something worth talking about, they tell you.

So pay attention to the info.

Or the lack thereof.

If you can't find the source of the shirt blank, there's a reason.

If they're not explaining the process, there's a reason.

Because when the whole thing is optimized down to the penny, with corners cut at every step, there isn't much to brag about.

Three drops in and we're screenprinting in El Paso, Texas on 7.5 oz heavyweight, USA-made blanks. That is not normal.

We tested over 40 blanks to get here. Not an exaggeration. Because this isn't about margin. It's about making the best damn shirt possible, period.

I'd love to name the brands we're already outclassing. I'll be nice.

Drop 03. Screenprinted in the USA. On American-made blanks. By a real print shop in El Paso, Texas.

Third drop. We're damn proud of it.

— Josh, founder